HomeAway 2018 Partner Summit
Rethought, redesigned, and successfully pitched a new branding approach for HomeAway's user conference. This first ever sold-out conference features bold, bright and engaging imagery that
welcomed and focused on our partners vacation rental business potential.
Results
Improved sentiment for 82.4% of attendees
Delivered relevant content for a 9.4/10 rating
44% engaged and adopted new product offerings onsite
Rethought, redesigned, and successfully pitched a new branding approach for HomeAway's user conference. This first ever sold-out conference features bold, bright and engaging imagery that
welcomed and focused on our partners vacation rental business potential.
Results
Improved sentiment for 82.4% of attendees
Delivered relevant content for a 9.4/10 rating
44% engaged and adopted new product offerings onsite
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/763b882c-5e66-47a2-94f2-3c0eb239ec4a_rw_1920.jpg?h=e0318be146b339b402dd899d38522319)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/caca1ea0-2ad4-4085-b5a3-cdd6f572af3c_rw_1200.jpg?h=2b3eaf13624f4288dd57d4d939d6b3d8)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/4d4d610c-5c4d-467f-bfe4-1a8bd074a2e8_rw_3840.jpg?h=ff19837ec845bddb449d1d0523a42182)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/8b628748-ab5a-4879-bf00-72983505ae89_rw_1920.jpg?h=ba081debd782c7b0b4a4304e670541b9)
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2019 VRMA Spring Forum: Booth Buildout
Led the art direction of HomeAway's booth build outs. The booths included a 10ft and 20ft backlit walls and included 3 free-standing kiosks. The overall goal was to create a unified, welcoming space for the HomeAway, HASP and Expedia Group brands at the 2019 VRMA Spring Forum.
Led the art direction of HomeAway's booth build outs. The booths included a 10ft and 20ft backlit walls and included 3 free-standing kiosks. The overall goal was to create a unified, welcoming space for the HomeAway, HASP and Expedia Group brands at the 2019 VRMA Spring Forum.
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/e905d3d0-6992-4a75-bed3-f3046b084d99_rw_1920.jpg?h=a0e4dd466093e58241351adc2a333018)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/060d42fa-a89c-4d08-a042-72215f939dfe_rw_1920.jpg?h=a9975019041c58a30d6ba4dc977f1ccd)
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2016 SpiceWorld IT Conference Swag Shop Display
Created an innovative, approachable, human-centered design using hand-lettered, custom typography.
Created an innovative, approachable, human-centered design using hand-lettered, custom typography.
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/126ecccd-4898-4261-8956-4a8be1507ab9_rw_1920.jpg?h=41532f6634298665573523381a44c009)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/181af830-f91b-48b5-b527-3de6de71863b_rw_1920.png?h=1d084f9406b3687dedffd247112ca4e8)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/6495f08e-e696-41a5-a27a-eff551d544a7_rw_1920.png?h=5097095fcc2193e3c93012d3d5bd924a)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/2ea79db5-5e5b-486d-a2cc-3d1c2b2ff3d2_rw_1920.png?h=8f00bdc03883ec582e4237fb3ed26e0b)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/88d3de74-c430-4dd2-a332-417907b13a9c_rw_1920.jpg?h=5b557f6b79616b1c3ad8a35f37ac46ca)