'Mike the Mechanical Marketer'
Created, designed, and photographed a robotic character named
"Mike the Mechanical Marketer" to educate tech marketers to market a
with a human-centered approach to IT pros.
View Ebook.
The Process
The imperfect cardboard robot head (aka 'Mike') was made by hand. The robot head was built with cardboard, spray and acrylic paints and a little rubber cement. This prototype was photography for custom imagery for a research report of IT hottest topics and trends and also served as inspiration for a bobble-head.
The Character
Mike's a tech marketer, but he's a cold one. His impersonal, clueless nature is present in the rut of routine of cold-calls he can't seem to stop making. Uncertainty is written in his blank stare and furrowed brows... the complete antithesis of a smart tech marketer. 
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