'Mike the Mechanical Marketer'
Created, designed, and photographed a robotic character named
"Mike the Mechanical Marketer" to educate tech marketers to market a
with a human-centered approach to IT pros.
View Ebook.
Created, designed, and photographed a robotic character named
"Mike the Mechanical Marketer" to educate tech marketers to market a
with a human-centered approach to IT pros.
View Ebook.
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/276772a1-2cbb-4530-a2f0-bec725a6604a_rw_1200.png?h=116b2e2f4caa97436263af95f0f53356)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/584f8e1a-0774-40eb-af19-c357b22ac611_rw_1200.png?h=7ad2dda6be248d4c3520a58f32f2eae0)
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/3834ec6f-0904-4b14-bc51-89759922b835_rw_600.gif?h=a8a7d7913b80f14f4940302e2f88c563)
The Process
The imperfect cardboard robot head (aka 'Mike') was made by hand. The robot head was built with cardboard, spray and acrylic paints and a little rubber cement. This prototype was photography for custom imagery for a research report of IT hottest topics and trends and also served as inspiration for a bobble-head.
The imperfect cardboard robot head (aka 'Mike') was made by hand. The robot head was built with cardboard, spray and acrylic paints and a little rubber cement. This prototype was photography for custom imagery for a research report of IT hottest topics and trends and also served as inspiration for a bobble-head.
The Character
Mike's a tech marketer, but he's a cold one. His impersonal, clueless nature is present in the rut of routine of cold-calls he can't seem to stop making. Uncertainty is written in his blank stare and furrowed brows... the complete antithesis of a smart tech marketer.
Mike's a tech marketer, but he's a cold one. His impersonal, clueless nature is present in the rut of routine of cold-calls he can't seem to stop making. Uncertainty is written in his blank stare and furrowed brows... the complete antithesis of a smart tech marketer.
![](https://cdn.myportfolio.com/75eb5da0820248b8f74caa582204e57f/943672ce-ae36-4a25-8a48-0b34397c6248_rw_1200.png?h=1e8ab9a86d140a7ae37671059f366714)